The power of email marketing and how it can boost your forex affiliate business · 1. Offer traders value they can't get or find anywhere else · 2. Optimize your subject.
Table of contents
- Why email marketing can boost your affiliate sales
- Email Marketing | Forex Leads
- White Label Email Marketing Services
- Email Marketing | Forex Leads | CurrentDesk
Once again, the CTA should be short, clearly stating what the reader is doing or will receive by clicking it.
Why email marketing can boost your affiliate sales
Other Tips There are a few other ways to increase your chances of success with email marketing. A good CRM will, for example, allow you to create groups of leads which you can then target and can create a campaign where those leads get emails with specific types of content, such as basic information about your trading platform. You could then follow-up with an email to the same group a week or two later with more detailed information. Personalising your emails by addressing the recipient by their first name is also advisable as they seem more likely to have been sent by a real person instead of from an auto-generated list or bot.
It is also worth noting that there are several specialised marketing platforms such as Mailchimp, ActiveCampaign or Sendgrid, that can help you manage and deal with your clients and prospects, sign-up confirmations, email newsletters and more, along with your email delivery. These are a great help with the marketing automation process and simplify the whole forex email marketing procedure.
Email Marketing | Forex Leads
You can gather email addresses from people interested in Forex trading via a form on your website, offering a demo account, attending expos and hosting webinars, for example. Marketing emails are one of the best ways to get leads and nurture them so that they convert into clients.
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White Label Email Marketing Services
Research suggests that subject lines that have about 41 characters 6 to 7 words get opened most often, and most people prefer emails to be capitalized following sentence casing meaning you only capitalize the first word and any proper nouns. The body of your email should include your basic message and any appropriate images. Use a conversational tone and address the reader as you IE: You can sign up for a free demo account today. Focus on the benefits clients get from working with your firm, not the features you offer.
Keep your paragraphs short.
Email Marketing | Forex Leads | CurrentDesk
Use colors and images to make your emails visually appealing to increase click-through rates, but use caution when you do so. Ensure the graphics look good on mobile. Also consider the cultural differences that may exist among international clients.
- 3 Email Campaigns to Convert Forex Leads into Traders.
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The same color can represent different ideas and evoke different emotions in different cultures. After the subject line, the call-to-action CTA is probably the most important part of a marketing email. This is the action you want the reader to take. Place a button or link in your email that clearly states what the reader will do by clicking it. Use verbs to convey a sense of action. The CTA should be short — just a few words.
Directly state what the reader is doing by clicking. Aside from the basics of the email, there are a few more ways to increase your chances of success with email marketing.
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- 3 Email Campaigns to Convert Forex Leads into Traders | CurrentDesk;
Your CRM should allow you to create groups of leads, and then target that group. You might want to send an email to everyone who became a lead during a certain period of time. If your CRM lets you make those kinds of groups you can create a campaign where leads get emails with specific types of content within a certain point of first interacting with your brokerage.
For example, once a month you could send an email to anyone who first interacted with your firm during the previous month. That email could include some basic information about trading in the forex market. Then, you could send a follow-up email to the same group a few weeks later with more detailed information.
If your CRM is capable, personalize your emails. This means adding in information that is specific to each reader. For example, you should open by addressing the recipient by their first name. Most email tools allow you to enter variables like First Name.